We’re increasingly talking to clients about their struggle engaging younger customers. “They’ve got more time on their hands so they’re researching competitors rather than just coming straight to us.” “When they grew up they’d sit around the dining table and hear mum and dad talk about finances, so they’re more conscious about money.” “I’d never… more »
Author: Kristie Atkins
It’s Not What You Know, It’s Who You Know
The world may have changed but those famous old words still ring true. Some of us may have found our way into a career in the incentives and rewards space but let’s face it, no-one really started out planning to be here. Kids want to be astronauts and firemen. How often do they say I… more »
Driving Sales with Digital Gift Cards in Post Pandemic Australia
Australia has fared much better from a coronavirus-led recession than most other countries, but many businesses in key sectors such as retail and hospitality have been (and are still) hurting. While generally retail sales have strongly rebounded during the Aussie summer, some businesses and particularly those in CBD locations, have suffered through trading declines of… more »
Professionalism in Marketing and How to Elevate Yours
Embarking on a career in marketing can be rewarding and challenging. The skills required of new marketeers can feel endless: from understanding and maximising ever-evolving communications channels, to navigating the convergence of marketing and technology (one of the most significant areas of investment for marketers in recent years). However, according to AMI Fellow and Certified… more »
Why we told one of Australia’s most Prolific Retailers NOT to Launch a Loyalty Program
The story is all too familiar. A board member says we need a loyalty program! Another says, why don’t we have an app!? Stuck between a rock and a hard place, the CMO has someone in their team with something loosely in their title related to either digital or CRM send out loyalty tender documents.… more »
