One loyalty size no longer fits all

We’re increasingly talking to clients about their struggle engaging younger customers. “They’ve got more time on their hands so they’re researching competitors rather than just coming straight to us.” “When they grew up they’d sit around the dining table and hear mum and dad talk about finances, so they’re more conscious about money.” “I’d never… more »

Driving Sales with Digital Gift Cards in Post Pandemic Australia

Australia has fared much better from a coronavirus-led recession than most other countries, but many businesses in key sectors such as retail and hospitality have been (and are still) hurting. While generally retail sales have strongly rebounded during the Aussie summer, some businesses and particularly those in CBD locations, have suffered through trading declines of… more »

Professionalism in Marketing and How to Elevate Yours

Embarking on a career in marketing can be rewarding and challenging. The skills required of new marketeers can feel endless: from understanding and maximising ever-evolving communications channels, to navigating the convergence of marketing and technology (one of the most significant areas of investment for marketers in recent years).    However, according to AMI Fellow and Certified… more »