Our Leadership Team
We bring the best and most experienced minds in customer growth.
Kristie Atkins
Managing Partner
A multi-award winning, commercial growth leader, Kristie has been honoured as Entrepreneur of the Year (B&T Women In Media), Australian Marketing Institute Life Member and Fellow, Certified Practising Marketer of the Year and Fellow of peak global body, Chartered Institute of Marketing. She is head judge of the Awards for Marketing Excellence and a member of AICD. Kristie previously served as divisional Managing Director for Village Roadshow, Chief Operating Officer of Waivpay, Chief Commercial Officer for former marketing services giant Ovato and Director of Sales for Event Hospitality & Entertainment after originally beginning her career as a radio journalist, announcer and promotions chief. She is on the board of Australian Marketing Institute, Restaurant & Catering Industry Association Australia, Hunter Medical Research Institute (and Chairs HMRI Foundation), the advisory board of international fashion company Azura Runway and digital marketplace for unique and unused spaces, Vennu.
Connect with Kristie
Prataal Raj
Managing Partner
A strategic and creative thinker with a proven ability to deliver business goals, Prataal has worked around the world in technology, marketing, sports and commercial law. Amongst others, he has served as Chief Operating Officer for the principal industry body for data-driven marketing and advertising ADMA, as CEO Australasia for Waivpay, Chief of Strategy for the Australian Grand Prix Corporation, as Head of Brand and Legal for the International Cricket Council, Secretary General for Formula One Promoters Association and Chief Executive Officer for the Rugby Union Players Association.
Michael Moore
Chief Executive Officer
An entrepreneurial senior executive with a global career in technology, payments and loyalty, Michael has a track record of leading exceptional teams, growing businesses, delivering innovation and returning remarkable results. Michael has joined Wink to lead the company through its next evolution following previous executive leadership roles with Mastercard, LJ Hooker, Frank Green, Verrency and most recently, digital bank Mynted. An astute, strategic and commercially minded business leader, Michael seamlessly aligns technological advancement with customer centric strategies, brings clarity to complex processes and is accustomed to operating in consistently dynamic environments.
Jo Rao
General Manager
A strategic and commercially minded business leader, Jo has had responsibility for high performing brands across lifestyle, entertainment, health services, hospitality, retail, FMCG and sport. She is a Certified Practising Marketer that has held leadership roles with Event Cinemas, the West Coast Eagles, the West Australian Football Commission (Subiaco Oval), Cash Converters and the now Blackhawk Network owned Edge, where she led some of Australia’s most prolific customer engagement and gift card programs. A career marketer, she serves as the Membership Lead for the Australian Marketing Institute’s Victorian State Committee and participates as a Mentor for young marketers as part of the Victorian Government’s Digital Jobs program. An exceptional communicator, Jo is an advocate for empowering teams to deliver measurable business outcomes.
Stephen Los
Technology Director
A skilled technologist, business analyst, project manager and communicator, Stephen devises and builds solutions that help businesses adapt to changing operational needs and develop strong, engaged online communities. Bringing some 20 years of experience in dedicated technology businesses together with prolific brands including GE Money, Aegis and Unified Healthcare Group, Stephen is the brains behind the leading international networking platform for associations Trybz and a director of Pacific Digital Consultants. He is passionate about developing high performing teams to build customer centric technical solutions.
James Lloyd
Finance Director
James is an accomplished and commercially focused finance leader, known for his cool and collaborative approach. He is an internationally qualified chartered accountant with training in complex, regulated environments. Since then, he has developed extensive experience and enviable knowledge in promotional marketing, rewards, incentives and loyalty. He has served as finance lead for Blackhawk Network, the formerly Village Roadshow owned Edge and now at Wink where James blends agile and structured approaches to implement best practices and optimise processes for sustained business growth. James has strategic vision, a keen analytical mindset and a customer centric approach, driving measurable business outcomes for clients and partners. In addition, he is Wink’s trusted source for reliable, informed decision-making and plays a vital role in driving our financial success.
