Our Leadership Team
We bring the best and most experienced minds in customer growth.
Kristie Atkins
Managing Director
A multi-award winning, commercial growth leader, Kristie has been honoured as Entrepreneur of the Year (B&T Women In Media), Australian Marketing Institute Life Member and Fellow, Australasia’s top Certified Practising Marketer and Fellow of peak global body, Chartered Institute of Marketing. She is head judge of the Awards for Marketing Excellence and a member of AICD. Kristie previously served as divisional Managing Director for Village Roadshow, Chief Operating Officer of Waivpay, Chief Commercial Officer for former marketing services giant Ovato and Director of Sales for Event Hospitality & Entertainment. She is Non-Executive Director for leading medical research institute HMRI (and Chairs HMRI Foundation), is on the board of Australian Marketing Institute and Restaurant & Catering Industry Association Australia, the advisory board of international fashion company Azura Runway and digital marketplace for unique and unused spaces, Vennu.
Connect with Kristie
Prataal Raj
Executive Director
A strategic and creative thinker with a proven ability to deliver business goals, Prataal has worked around the world in technology, marketing, sports and commercial law. Amongst others, he has served as Chief Operating Officer for the principal industry body for data-driven marketing and advertising ADMA, as CEO Australasia for Waivpay, Chief of Strategy for the Australian Grand Prix Corporation, as Head of Brand and Legal for the International Cricket Council, Secretary General for Formula One Promoters Association and Chief Executive Officer for the Rugby Union Players Association.
Jo Rao
General Manager- Marketing
A strategic and commercially minded business leader, Jo has had responsibility for high performing brands across lifestyle, entertainment, health services, hospitality, retail, FMCG and sport. She is a Certified Practising Marketer that has held leadership roles with Event Cinemas, the West Coast Eagles, the West Australian Football Commission (Subiaco Oval), Cash Converters and the now Blackhawk Network owned Edge, where she led some of Australia’s most prolific customer engagement and gift card programs. A career marketer, Jo serves as the Sponsorship Lead for the Australian Marketing Institute’s Victorian State Committee and participates as a Mentor for young marketers as part of the Victorian Government’s Digital Jobs program. An exceptional communicator, she is an advocate for empowering teams to deliver measurable business outcomes.
Stephen Los
Chief Technology Officer
A skilled technologist, business analyst, project manager and communicator, Stephen devises and builds solutions that help businesses adapt to changing operational needs and develop strong, engaged online communities. Bringing some 20 years of experience in dedicated technology businesses together with prolific brands including GE Money, Aegis and Unified Healthcare Group, Stephen is the brains behind the leading international networking platform for associations Trybz and a director of Pacific Digital Consultants. He is passionate about developing high performing teams to build customer centric technical solutions and has this year been named APAC Insider’s Most Innovative Social Networking Chief.
Laurie Iacuone
General Manager Clients & Partnerships
A natural networker, highly accomplished relationship and service-oriented professional, Laurie has worked with hundreds of Australia’s most recognisable brands, responsible for partnership and client related activity. She has led the strategic recruitment and onboarding of partners for Good Food, Gourmet Traveller, Village Roadshow, The Card Network and others. Deeply skilled in commercial strategy and go-to-market plans, Laurie is accustomed to leading diverse teams in agile, technology focused environments and growing businesses through strong, long-term
Matthew Brooks
Finance Director
A commercially focused and highly skilled finance leader, Matthew is a Chartered Accountant with two decades of experience. He has held leadership roles with global agencies including Omnicom, Publicis and WPP, gaining extensive experience in promotional marketing, rewards, incentives, advertising and loyalty. Matthew seamlessly blends agile and structured finance and risk methodologies to implement best practices, while being a trusted advisor and optimising processes to deliver sustained business growth.
